Woman=Man
Martin Firrell + Clear Channel Europe
2025
United Nations International Women's Day 2025
Martin Firrell
British, born 1963
Martin Firrell is a British artist well known for his public artworks on billboards around the world. He uses the billboard form to question unjust power systems of all kinds, including patriarchal power, the oppression of women and non-heterosexuals, and the heteronormative status quo. He uses language to engage publics around the world, provoking dialogue about more equitable social organisation. The artist's aim is 'to make the world more humane'. His work has been summarised as 'art as debate'.


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selected by Grace Onyango-Bell
Head of Studio


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Woman=Man
2025
Digital posters
1080 x 1920px, black & white
Finland, Ireland, Netherlands, Poland, Sweden, UK, March 2025

Woman=Man
is a series of public art posters commissioned by Clear Channel Europe to mark United Nations International Women's Day 2025.

International Women's Day calls for equality regardless of gender. Put simply, it calls for a world where woman=man.


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Woman=Man (Sweden)
2025
Every year the United Nations chooses a different theme for International Women's Day. The theme for 2025 is:

“For ALL women and girls: Rights. Equality. Empowerment.”

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Vrouw=Man (Netherlands)
2025
The United Nations is campaigning for "a feminist future where no one is left behind".

In response,
Woman=Man
champions different nationalities, ethnicities, and orientations from all over the world.

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Kobieta=Mężczyzna (Poland)
2025
Woman=Man
is presented in public space in partnership with leading media company Clear Channel Europe.

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view more works by Martin Firrell
selected by Studio Head Grace Onyango-Bell


All artworks courtesy of the artist. Copyright Martin Firrell 1996-present. Website copyright Martin Firrell Company Ltd. Registered in England and Wales no.7337269.